Privacy Policy
Last updated September 11, 2026
Marlon Peralta, doing business as Prime Rising ("Prime Rising," "we") respects your privacy. This policy explains what we collect through primerisingyou.com and during coaching, how we use it, and the choices you have.
Information we collect
You provide it
- Contact and account details: name, email address, phone number, and mailing address.
- Payment information: collected and processed by Stripe. We receive a confirmation, the last four digits of your card, and billing details. We never receive or store your full card number.
- Health and fitness information: intake responses, medical history, current medications and compounds, bloodwork results, body measurements, training and nutrition logs, and weekly check-in answers. You provide this so we can build and adjust your program or plan, or prepare for your consultation.
- Communications: emails, text messages, and notes or recordings from consultation calls. Calls may be recorded and transcribed for coaching purposes. We will tell you when a call is being recorded.
Collected automatically
Basic server logs and, if enabled, analytics data such as pages visited, browser type, and approximate location. We do not use advertising trackers.
How we use it
- To deliver the product you purchased: interpreting bloodwork, preparing consultation material, designing training and nutrition plans, and responding to check-ins.
- To process payments, send receipts, and manage your enrollment.
- To communicate with you about your program.
- To improve our services, using de-identified information only.
- To comply with legal obligations and enforce our Terms.
We do not sell your personal information. We do not use your health information for marketing.
Who we share it with
- Stripe, for payment processing (Stripe privacy policy).
- Service providers we use to run the business, such as email, document storage, scheduling, and call transcription tools. They may access data only to provide their service to us.
- Legal requirements, if required by law or to protect rights and safety.
We will not publish your name, results, or testimonial without your written consent.
Health information
Prime Rising is a coaching service, not a healthcare provider, and is not a covered entity under HIPAA. Even so, we treat your health information as confidential, limit access to the coach and the tools needed to deliver your program, and do not disclose it except as described here.
Data retention
We keep program records, including intake, bloodwork, and check-ins, for as long as you are a client and for up to 7 years afterward for legal, dispute, and continuity-of-care reasons. You can ask us to delete your data sooner, subject to records we are required to keep.
Security
Data is stored in access-controlled cloud services with encryption in transit. Payments are handled by Stripe, which is PCI DSS Level 1 certified. No system is perfectly secure, and we cannot guarantee absolute security.
Your choices
- Request a copy of the personal data we hold about you.
- Ask us to correct or delete your data.
- Opt out of non-essential emails at any time by replying or emailing us.
Send requests to marlon@primerisingyou.com. We respond within 30 days.
Children
Our services are for adults 18 and older. We do not knowingly collect information from anyone under 18.
Changes
We may update this policy. The date at the top shows the latest revision. Material changes will be sent to active clients by email.
Contact
Marlon Peralta, doing business as Prime Rising
PO Box 4741, Cherry Hill, NJ 08003, United States
Email: marlon@primerisingyou.com
Phone: 609-332-0225